Meet Russell, Founder of IRONBACK
After a devastating back injury cut short my professional rugby career, I was left battling constant pain and discomfort. Nothing on the market gave me the relief I needed—so I set out to create something better.
For eight years, I worked alongside Chiropractors, Physiotherapists, Sports Physicians, and swing coaches to refine what would become IRONBACK. The result? A product that delivered immediate relief and a renewed sense of freedom in my own body.
What started as a personal solution has grown into a movement. Today, IRONBACK is trusted by athletes, esports players, office professionals, long-haul drivers, neurodivergent kids, and even new mums.
IRONBACK isn’t just about posture—it’s about giving people their freedom back. Our users consistently share how they feel stronger, move easier, and enjoy life with more energy and confidence.
